Our ProductsOur Products
Our products all contain some combination of two elements: personalization and customization. Personalization is what makes our products more relevant to our customers. Customization helps deliver the content that resonates with them. The advantages of personalization and customization are numerous:
Enterprise Personalization
Enterprise personalization allows an organization to embed branding into content. Most custom branding opportunities are merely superficial; the branding affects the "wrapper" – the outside of the content – but the core content remains unchanged. Our proprietary technologies embed your branding in appropriate places throughout the content. An otherwise generic message truly becomes your message.
Individual Personalization
We are all too familiar with personalization in marketing applications. These days, copy like "Congratulations, Mr. your_name_here, you may already be a winner!" is tedious at best. Our approach to personalization is unique in that it is driven by the customer and offers unprecedented flexibility and depth. Our personalization technology allows for the seamless integration of much more than an individual's name. Our personalized consumer products are directed toward two groups: self-purchases and personalized gifts.
Individually personalized products are simply described, but difficult to appreciate. There is no way to describe the positive impression that a fully customized book with a personal dedication has on the recipient.
Customized Content
We live in an era of information overload, multi-tasking, and short attention spans. People have increasingly limited tolerance for information that is not directly relevant to their specific needs. This represents a significant challenge for a wide variety of content providers. Our proprietary dynamic recomposition technology facilitates the creation of concise, targeted content that seamlessly integrates information from multiple sources into a final product that is individually developed for the recipient.
Customized Product
Flexible manufacturing processes have given consumers more selection than ever before. But organizations that have given consumers the ability to choose from many options have invariably not lived up to their expectations of success. We believe that the major problem with this approach has been the complexity of choosing between many options and the requirement to evaluate an overwhelming number of conflicts and dependencies.
The solution to this problem is to focus on the needs of the consumer, rather than the attributes of the product. Our solutions embed product expertise to translate easily expressed consumer needs into custom product attributes that help ensure that consumers get the product they want without facing an intimidating wall of complexity.